Now only 65 days before Christmas, Facebook has announced some new advertising tools to help retailers make the most of the season and complete 2020 in the strongest way.

The main update is the ability to create Instagram ads using product tags in Ads Manager. Essentially, you can add Instagram product tags directly to paid promotions.

In fact, since 2016, brands have been able to add product tags to Instagram posts, so the feature itself is not new. But so far, companies have not been able to specifically add these labels to their ads.

As stated by Facebook:

In the past year, advertisers have been testing the ability to convert organic shopping posts with product tags into Instagram ads. Today, we launched a new way to create ads with product labels from scratch in Ads Manager. This provides companies with the option to use more business ideas and copy them compared to traditional organic information. Available formats for advertising with product tags include photos, videos, and carousels. ”

As a result, some brands have been able to convert posts with product tags into sponsor updates, but now all companies can insert product tags directly into their advertising posts.

This is a great addition, and it provides another way to encourage shopping behavior and stay consistent with usage trends. The more brands that add more product tags to their posts, the more Instagram users expect their presence, and with the platform’s greater promotion of e-commerce, there will be a period of time when product tags become people’s expectations. If you are interested, you can get more instant information.

Facebook also added some new “custom audience” options to help companies retarget people who are directly interested in buying products.

“With “customized audiences for shopping interactions”, companies can now engage users who are already interested in their products or brands by performing activities such as saving products, browsing stores, or initiating purchases. With the help of “similar shopping groups” audiences, you You can expand your customer base by attracting shoppers with similar interests to your existing customers on Facebook and Instagram.”

Retargeting can be a very effective strategy. Research has shown that after retargeting using display ads, customers are 70% more likely to convert. Facebook’s “lookalike audiences” feature is also very powerful and can help focus on people with characteristics and habits that match the products you’ve already purchased.

Some experiments are needed to optimize each product, but they can be a valuable addition, especially for companies that see a large number of customers participating.

Facebook also launched a new discount feature test for Facebook and Instagram stores in the United States.

“You will be able to sell a single product, create an offer that can be applied automatically (for example, “spend $50 and get a 10% discount on each eligible item”) or provide discounts for items by allowing customers to apply promotional codes. To ensure Customers know the discount options available to them and arouse their interest, and you can be creative by adding banners in the store.”

This will make it easier for businesses to make quick promotions in their Facebook stores, which may be key to attracting more customers interested in your products.

Finally, Facebook also launched a new “support season” program to help small and medium-sized companies prepare for the holiday, which includes free marketing training, resources, etc.

This article is reproduced from State Reading Network.

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