Amazon revealed on Monday that this year’s Black Friday promotions will officially start on November 20, one week ahead of the actual date.
According to Amazon’s operating tool leader ERP, this week, the e-commerce giant will release promotional activities for various products including toys, electronic products, household and kitchen products. At the same time, in order to facilitate customers to return the goods, Amazon will extend the return window for products purchased on December 31, 2020 to January 31, 2021.
Amazon also held a small business holiday promotion from November 26 to 30. Amazon has always focused on small businesses. The company announced that in this year’s Prime Day promotion, sales of small and medium businesses soared 60% to more than 3.5 billion US dollars.
Amazon also stated in a press release that more customers are buying holiday gifts this year than ever before. Popular items include households, toys and Amazon devices.
As a traditional shopping festival in the United States, Black Friday receives great attention every year. According to data from Adobe, on Black Friday in 2019, U.S. consumers spent 7.4 billion U.S. dollars online, making it the highest sales day in the history of Black Friday, second only to the 7.9 billion U.S. dollars spent on Internet Shopping Monday last year. The second highest online income day in the history of the United States. The average order value of consumers was US$168, an increase of nearly 6% year-on-year, which also set a new record for Black Friday.
Coupled with the impact of the epidemic this year, the passenger flow of offline stores has dropped sharply. At the same time, consumers flocked to e-commerce platforms to shop during the Black Five Promotion Period. A number of survey data show that in the rest of this year, consumers’ shopping enthusiasm will be unprecedentedly high. In addition, this year there will be more consumers planning to shop on major festivals such as Black Friday and Cyber Monday.
According to a survey of 2,000 American consumers by Drive Research, online shopping on Black Friday in 2020 is expected to increase by 28% compared to 2019, and revenue from Cyber Monday is also expected to increase by 18% compared to 2019.
This article is reproduced from State Reading Network.
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Post time: Nov-18-2020